1. Summertime Render
“Summertime Render” (also known as “Summer Time Rendering”) is a Japanese manga series by Yasuki Tanaka. The anime started airing on April 15 and is currently still on-air. It is slated to end on September 30.
2. Mini Katana
Mini Katana is an online store that sells katanas—a type of Japanese sword. Katanas were already popular, thanks to Japanese anime. But Mini Katana’s popularity probably comes from its TikTok account.
With over 1.4 million followers on TikTok, it makes creative videos about katanas, with plenty of references to beloved anime series like “Attack on Titan.”
Excerpt of Mini Katana's TikTok page
According to the Tribune India, Mini Katana made $2.5 million in sales in 2021.
3. Lectric
Lectric makes affordable electric bikes and has steadily gained popularity over the year. The company recently launched a new battery for its bikes.
4. Zhao Lusi
Zhao Lusi, also known as Rosy, is a Chinese actress. She recently starred in the TV series “Who Rules the World,” which aired from April to May 2022. This TV series is also available internationally on Netflix, which probably contributed to her popularity.
She is currently starring in a new TV series called “Love Like the Galaxy.”
5. Mexican street corn recipe
Mexican street corn, also known as Elote, is a Mexican street snack. Its popularity—like most topics these days—is driven by TikTok.
6. TapTap
TapTap is a mobile game–sharing community. It held its annual digital event, “TapTap Presents 2022,” on July 23.
7. Glosslab
Glosslab is a membership-based nail studio. It first launched in 2018 in New York and is frequented by celebrities like Jennifer Garner, Neil Patrick Harris, The Chainsmokers, and more.
Its current trend is likely due to the fact that it’s expanding throughout the U.S., especially in Dallas, Texas.
8. Seventeen members
Seventeen is a 13-member K-pop group formed in 2015. Not only did they embark on their world tour from June, but they also released their fourth studio album, “Sector 17,” on July 18.
9. Rare Beauty blush
Rare Beauty is a makeup brand founded by singer Selena Gomez. Its Soft Pinch Liquid Blush was heralded by TikTok as the “summer essential.”
10. Zelle scams
Zelle is a digital payment network owned by Early Warning Services, a private financial services company owned by these banks: Bank of America, Truist, Capital One, JPMorgan Chase, PNC Bank, U.S. Bank, and Wells Fargo.
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